Trends

Editorial trend reports on Korean skincare culture, textures, rituals, and category shifts.

Editorial Desk

Texture, ritual, and formula notes for this category.

Published notes

Latest in Trends

brand guide

Kendall Jenner's Skincare Routine, Step by Step

What's actually confirmed in Kendall Jenner's routine now that she's Anua's first global ambassador — the exact products she's named in her own words, the steps built around them, and what's still press context rather than a direct quote.

brand guide

Bae Suzy's Glass Skin Routine Guide

A step-by-step guide to Bae Suzy's glass skin routine, including a confirmed Anua ambassador fact and PDRN product collection most existing 2026 guides don't mention yet.

ingredient guide

Why Do K-Pop Idols Have Such Clear Skin?

A journal-style walk through the real, unglamorous reasons behind K-pop idol skin — dermatology access, a simple routine, lighting, and editing — no product ranking pretending to be the whole answer.

comparison

5 Best Korean Sunscreens to Buy on a Korea Trip

A step-by-step buyer's guide to the five Korean sunscreens actually worth grabbing on a Korea trip, ranked by daily wearability — plus an honest Anua add-on for calming-focused skin that isn't part of the core five.