Kendall Jenner's Skincare Routine, Step by Step

Six outlets carry pieces of this routine, and none of them alone covers all of it. InStyle carries the direct product quote. Time, Elle, and TeenVogue independently report the vitamin C step and the daily SPF habit. Vogue and TheSun cover the gua sha routine and technique. Wikipedia and Elle document the acne history that gives the Anua serum pick its context. Cross-referencing all six is what turns this into a step-by-step breakdown instead of one unverified claim getting reworded six times.

Multiple outlets reference a double-cleanse habit as the starting point of her routine, without naming a specific brand for this step. Double cleansing — an oil or balm cleanser followed by a water-based one — is a standard K-beauty-influenced habit rather than an Anua-specific claim, and it's the one step readers can copy for free before spending on anything else. The reasoning behind it is straightforward: an oil-based first cleanse lifts sunscreen and makeup that a water-based cleanser alone tends to leave behind, which matters more for someone photographed and lit under heavy coverage most days than it does for an average routine.

This is the step with a direct quote behind it. Per InStyle, Jenner said: "I first discovered the double cleanser, and it has changed my skin. I also love their Azelaic green serum and PDRN which gives me a dewy glow." The formula pairs 10% azelaic acid with hyaluronic acid, built around redness and tone-evenness rather than deep exfoliation — a reasonable match for someone whose documented skin history is acne, not dryness or fine lines (see the context section below). Of everything in this routine, it's the single most reasonable step to try first if you only want to test one Anua product, since it's the only one with a direct first-person quote attached to it rather than general press coverage of the campaign.

Time, Elle, and TeenVogue each separately report a vitamin C serum step without tying it to the Anua partnership. Worth stating plainly: this step sits outside the ambassador deal, and no outlet has named a specific brand for it. Treat it as a routine slot to fill with whatever vitamin C serum already works for your skin rather than assuming it's a hidden Anua product — Anua doesn't currently sell a standalone vitamin C serum, so there's no unnamed Anua candidate this could be referring to either.

The second half of the InStyle quote covers this step directly — the PDRN spray is what she credits for the 'dewy glow.' PDRN (polydeoxyribonucleotide) is a K-beauty ingredient associated with skin-repair, glow-forward formulas, and the spray format makes it an easy layer to add on top of a toner step without waiting on a dropper serum to fully absorb first. It's also the same ingredient family behind Anua's broader PDRN collection, which shows up again in the Bae Suzy ambassador coverage on this site — worth reading together if you want to see how the same ingredient story plays out across two different Anua ambassadors.

Coverage confirms a moisturizer step follows the serums without naming a specific product. That's a normal gap in celebrity-routine reporting: not every step gets a named brand, and outlets covering the Anua deal specifically are more likely to name Anua products than unrelated ones in the same routine. If you're building this routine yourself, this is the step where personal skin type — dry, oily, combination — should decide the pick more than trying to guess a celebrity's exact product.

Time, Elle, and TeenVogue all separately flag daily SPF as part of her routine, and it's the step worth treating as non-negotiable no matter which serums you copy. None of the reporting ties a specific SPF brand to Jenner, Anua or otherwise, so this is a slot to fill with any broad-spectrum sunscreen you'll actually reapply through the day. Skipping this step while chasing the serum-and-glow part of the routine is the single most common way a copied celebrity routine underperforms.

Vogue and TheSun both cover a gua sha habit, and the detail worth copying is technique rather than the tool itself: she applies a facial oil first so the gua sha stone glides instead of dragging or tugging skin, then uses the Anua Collagen Retinol Refining Gua Sha Cream as the slip layer underneath the tool. Skipping a proper oil or slip-cream layer is the most common reason a gua sha routine ends up feeling uncomfortable or leaving temporary marks, so the cream's role here is functional, not just an add-on product mention.

Elle and Time both note a genuinely thorough makeup-removal step before any of the above products go on at night. This matters more than it sounds: layering serums and a PDRN spray on top of unremoved makeup or sunscreen undercuts the rest of the routine, regardless of which brand's products are doing the layering. It's also the least glamorous step in any celebrity routine breakdown, which is probably why it gets left out of shorter product-list versions of this same routine.

Wikipedia and Elle both document Jenner's teenage acne history and her 2019 role as a Proactiv ambassador — context that makes a redness-focused, azelaic-acid-led Anua serum a logical continuation of her stated skin history rather than an arbitrary paid placement. That same history is also why this routine leans toward calming, tone-focused actives instead of, say, a retinol-heavy or acid-exfoliation-forward routine aimed at fine lines.

You don't need to buy all three Anua products at once to test the routine honestly. Start with the Azelaic Acid serum, since it's the one with a direct quote and the clearest documented skin-history fit. Add the PDRN spray next if the glow claim is what drew you in specifically. Treat the gua sha cream as the last purchase, since it's a technique-support product for a step (gua sha) that's optional even in the sourced version of the routine.

This is a redness-and-tone routine built around one specific, documented skin history — not a universal template. Readers dealing with active cystic acne, deep textural scarring, or advanced signs of aging are better served starting from a dermatologist's plan than copying a six-step celebrity routine wholesale. The Azelaic Acid serum specifically is a soothing, tone-focused product, not a treatment formulated for severe active breakouts.

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